There are some duos that just go together. Milk and cookies, Batman and Robin, or peanut butter and jelly are a few that instantly come to mind. But what about those that are less common? For BU Gastronomy alum Priya Shah, there isn’t a better combination than food and storytelling.
After graduating from the program in 2011, Priya aspired to make her favorite fusion a reality. Unfortunately, it wasn’t as easy as she thought. Instead of diving straight into the culinary communications industry, Priya returned home to work for her family’s hotel business in Iowa. After a little less than two years, she was yearning to trade her conversations about RevPAR and third-party reservation systems for wine characteristics and restaurant openings. Priya decided it was time to start researching communications firms that solely focused on lifestyle brands. Eventually, this search led her to Atlanta. There, she gained valuable experience working for boutique and corporate firms managing a range of food-related clients. From James Beard Award nominated chefs to Cracker Barrel Old Country Store, her breadth was quite diverse.
Learning best practices from her agency experiences, Priya realized that her Master’s in Gastronomy equipped her with a rare set of skills. Unlike her colleagues, she could speak the language of her clients and was often chatting with them about industry trends. It didn’t take her long to decide to open up her own shop. In June, she launched ShahSquared Consulting, a communications and marketing firm dedicated to food and beverage, hospitality and travel clients. To set herself apart, Priya focused on three core elements: 1.) expertise; 2.) authenticity; and 3.) approach. She would provide her customers with the utmost hospitality while cutting through the fluff. Her greatest joy comes from sharing her clients’ stories and watching them succeed and prosper. But, don’t be mistaken — Priya doesn’t take herself too seriously. Between promoting her dog to Chief Morale Pawficer and her blatant obsession with pineapples, Priya’s not afraid to let her personality shine in her business.
Many of Priya’s passions and achievements she attributes to her time at BU. Her exposure to different industries and educational experiences through her peers made every class discussion worthwhile. Whether she always agreed with her classmates’ opinions was another story. Outside of the university, Priya has enjoyed using the alumni network to connect with other gastronomy grads. It was through the network that she met Shaun Chavis (BU Gastronomy ’07). Now a friend and confidant, Shaun was influential in Priya’s entrepreneurial pursuit. Together, the two have used their talents to collaborate on client projects and support each other in their respective businesses.
As for the future, Priya looks forward to expanding her businesses and attaining more clients. The world is her oyster and she prefers hers with homemade Mignonette and a little fresh grated horseradish.